Building in isolation is risky. Today’s most resilient brands grow by co-creating — involving their customers in the design, feedback, and evolution of products and services. This session explores how community can become a strategic asset, not just a marketing tool.
We begin by reframing your audience from “buyers” to collaborators. We explore how early customer feedback, surveys, focus groups, and open innovation channels can improve retention, loyalty, and word-of-mouth.
Key elements include:
- How to launch a beta group or product advisory circle.
- Running community-driven campaigns or co-creation contests.
- Turning superfans into brand ambassadors or testers.
We’ll also discuss platforms and infrastructure: from private Slack groups to IRL meetups and creator platforms like Circle or Mighty Networks.
A live brainstorm challenges participants to design a Co-Creation Strategy for one of their current offers — involving real customers in naming, content creation, or product testing.
Each participant walks away with a Community Engagement Framework, including templates for outreach, onboarding members, and keeping the community alive.
This session is ideal for entrepreneurs ready to build with their audience, not just for them.
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