Tech isn’t just for startups. Some of the most exciting opportunities today lie in modernizing traditional industries — construction, manufacturing, logistics, education, food, and more. This session is for entrepreneurs working in “old-school” sectors who want to disrupt from within.
We begin by highlighting real examples of innovation in legacy markets — whether through software, sustainability, customer experience, or new business models (like subscriptions or platforms).
Participants will learn how to:
- Identify inefficiencies and pain points in existing industry practices.
- Spot opportunities for automation, digitization, or service layering.
- Introduce change in markets resistant to innovation — through storytelling, trust, and phased transformation.
Guest speakers include founders and operators who brought tech or new thinking into traditional spaces — and had to win over skeptical stakeholders, outdated systems, or rigid supply chains.
An innovation-mapping exercise helps attendees reimagine their own business or industry by asking: What would this process look like if it were invented in 2025?
Participants leave with a Modernization Playbook, filled with tools for process redesign, internal innovation, and stakeholder communication.
This session is for forward-thinking entrepreneurs who want to lead transformation from the inside out, not just chase hype.
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