Many businesses find success in their local or national markets — but hitting a growth ceiling eventually raises the question: How do we go global? This session guides business owners through the strategic process of expanding from a local champion to a global contender.
We begin by defining what “scaling internationally” really means — it’s not just translating a website or shipping worldwide. It’s about adapting brand, operations, legal structure, and customer experience to diverse markets.
Topics include:
- Choosing the right markets based on cultural fit, demand, and competition.
- Localizing products, pricing, and messaging for new regions.
- Legal, tax, and import/export basics for international growth.
- Hiring and managing global teams or representatives.
Speakers include founders who successfully expanded across borders — including e-commerce brands, service firms, and manufacturers. They’ll share how they entered new markets, what they learned about customer behavior abroad, and how they managed operations across time zones.
The session includes a group activity: creating a Market Entry Strategy for a hypothetical product, evaluating audience fit, risk, and go-to-market options.
Each participant will leave with a Global Growth Blueprint, including resource lists (payment platforms, logistics providers, translators), and an expansion checklist.
This session is ideal for regional businesses with ambition, proven traction, and a desire to scale intentionally and strategically beyond borders.
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